When we source products it is vital that we use programmes like Keepa to analize the products we are looking to buy.
It is such a common mistake for people to go out with their scanner app, scan a way and find a product with a BSR of 15,000 in Toys and think they have found a great product! In reality this can be so wrong. The BSR you look at on the scanner app or on the Amazon page is just a snapshot at that paticular moment in time!
Sales ranks can change every hour, the product with the BSR of 15,000 could have been 150,000 just an hour before you scanned or searched online. It may have made a sale and the rank dropped. But does that mean it will now sell based on the 15,000 rank? We need to know the average BSR!
In the short video below I will show you a perfect example.